7. Not even death can save you from status updates now…


Should this campaign be considered something incredibly innovative or creepy? While I personally thought it was an interesting concept and an awesome way to gain brand awareness on a small budget, is there anything unethical about stalking someone to push a product’s awareness?

If I die seemed to be incredibly proud of how much attention it garnered through its cryptic crank calls, even catching the eye of major news outlets like CNN. Although, most of the people targeted in this campaign were clearly willing to make their locations public knowledge, problems start to rise as people move away from check-in apps, like Foursquare, and start using geofencing-based apps. Geofencing will essentially allow people to opt into an app that continually reports their location, allowing for marketers to then better target consumers and provide them with relevant information. At first, this may seem like a good idea, but it raises the question of how far advertisers should be able to go with such information.  While the campaign that If I die ran seemed harmless enough, I feel that viral campaigns like this need to be put under greater scrutiny because of the pervasive knowledge that is being used.


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