So if you haven’t seen that yet, then you have been missing out on what is probably the best recruitment video ever made. It’s made by the comedy team Henry & Aaron and for a second almost convinced me to transfer over. This video was great because it had so much personality and really worked to speak to the students’ imagination. After watching a few other college recruitment commercials, I feel like they are stuck in a rut, trying to hard to appeal to the pragmatism of college rather than showing you what makes them unique. I hope colleges in the US will try to step out of their comfort zone like this in the near future, but who knows if these kind of commercials will catch on.