16. Big ad, little message

Ok, so this ad made by Euro RSCG was pretty entertaining to say the least, but does it miss the point?

If you saw this ad on the Let Your Body Drive website you would probably know that they are trying to sell you a car, but if you just randomly stumbled across it I don’t think you would have a clue. While I do like it when ads work to engage and actually hold some entertainment value, I feel that making something amusing for the sake of being amusing is pointless. I had a few friends watch it and even they had to admit they didn’t really understand what they were looking at until it was right in front of them. It seems that more time is spent trying to hide the fact that the video is an ad rather than actually making you want to buy the product.


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