17. Liquid plumber corners the “sexy plumbing” market

If you haven’t ever thought of liquid plumber in that way before now then you clearly have been missing out on the brand’s new hot and steamy persona. I personally found this ad pretty amusing, but some people are saying that this and ads like it are crossing the line and putting too much sexually explicit material in ads. It is hard to decide where (if at all) the line is for what is acceptable in a commercial like that. DDB ,the company that produced it, probably got what they wanted out of the ad because it is so clearly memorable, but are they losing former customers because of their new radical commercial?  Hopefully Clorox will try and continue this campaign for the sheer amusement factor, but they have to be careful about who they may offend if they do.


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