23. The British version of the Three Little Pigs is…darker

This advertisement supporting The Guardian’s open journalism campaign has to be one of the best advertisements of 2012 so far. It’s produced by BBH, London along with a few clever print ads and hopefully more videos like the one above. From the basic idea to its execution, this ad peaks your interest in open journalism and essentially lays out all of its features without the viewer realizing it. Who can’t appreciate this awesomely twisted take on a classic fairy tale?

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